Celebrating brands going above and beyond

Consumers have voted Mater Baby Products the ‘Purpose-driven Brand Most Likely to Purchase’ and a finalist in the ‘Brand to Watch’ category in the Vote On-Purpose Consumer Choice Awards—a Mumpower initiative.

The Mumpower awards set out to celebrate brands that are going above and beyond to act with purpose and make an impact on their wider community as well as gain insight into socially conscious buying preferences.

Mater Baby Products are Australian made*, hospital-developed baby care and maternity range supporting mums with high quality and locally made products, developed by Australia’s largest maternity service, Mater Mothers’ Hospitals.

Director Mater Baby Products, Tania Alves said that Mater Baby Products is definitely a brand to watch. “Supporting our community is at the heart of why we developed Mater Baby Products and drives us to continually improve products to ensure healthy skin for babies and families,” Ms Alves said.

“Mater Baby Products are co-created by our Mater midwives and loved by mums across Australia.  We are very proud that proceeds from Mater Baby Products support Mater Little Miracles to fund important research projects that will give babies throughout Australia the best possible start in life.”

Mumpower, Australia’s leading agency for mum-centric brands, introduced these awards to their network of 2180 mum influencers with a combined reach of over 6 million women.  Over a three-week period, the Vote On-Purpose Awards gathered votes from mums Australia-wide, to support their favourite brands that are making a difference to their world.

Mumpower CEO, Christie Nicholas said that mums value knowing about the heart and soul of a company. “The brand story, commitment and ethos inspires shoppers with better choices available,” Ms Nicholas said. “Given that mums are in charge of 72 per cent of household discretionary spend, this award acknowledges their voice and celebrates these brands.”

From the impressive line-up of 27 brands shortlisted, overwhelmingly, Mater Baby Products was awarded ‘Purpose-driven brand most likely to purchase’. “We are so grateful and thank the thousands of mum shoppers for their support of Mater Baby Products,” Ms Alves said.

The Mater Baby Products’ range is available locally at select Woolworths Supermarkets and pharmacies and nationally via our online store. For retail stockists visit www.materbabyproducts.com.au or call 1300 162 837. 

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